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Brand Wars – Havells Vs RR Kabel 2018

Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...
FIFA World Cup Football Viewership in India

FIFA World Cup Football Viewership in India Vs Cricket

India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...
India Retail Market Size 2018 - Organised Vs Unorganised

Indian Retail Market Size – Organised Vs Unorganised

Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...
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Bata rolls out new campaign featuring Kriti Sanon

After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress....
YouTube Music in India

YouTube Music in India – Hit or Flop ?

YouTube Music in India One of the biggest competition of all music streaming apps has finally arrived. Google is diversifying YouTube exclusively for Music under...
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Mobile Market Share in India – Dec 2017

India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month....
Suit Up MBA

Essentials of an MBA

Master of Business Administration (MBA) is a professional course which helps in carving and giving the perfect figure in terms of development or improvement...
Factors Affecting TV Viewership in India

Factors Affecting TV Viewership in India

We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...
Effect of Jio on Indian Telecom Landscape

Effect of Jio on Indian Telecom Industry Landscape

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...

OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up

'Content is King' is probably the most cliche phrase you might have come across on the internet. With mobility of screen and OTT (Over-The-Top),...

Paper Boat Rakshabandhan Ad is Unique in its Own Way

Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...

The Scope of International Marketing

International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services...

How to Find Long Tail Keywords – Tools & Techniques

It is possible that you are hitting all the right chords with your SEO strategy by targeting the most searched keywords in your areas....
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Britannia Aims At Premium Biscuits Market with New TVC Campaign

Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

International Marketing – Definition and Examples

International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...

How to Improve LinkedIn Profile – Tips and Tricks

LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...
Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...

Loan Waiver Not a Solution to India's Agriculture Problem

The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
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SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
Flipkart Buying Snapdeal

Flipkart buying Snapdeal! Logic behind the mega acquisition

With most of the e-commerce players running into losses, its time for the industry to churn out some numbers for the investors and prove...

TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...

All About Netflix India DTH Alliance in the Country

Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...
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Alpenliebe Gold India TVC Campaign – Feb 2017

Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...
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Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...
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Interbrand announces the Best Global Brands 2016

If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...
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What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...
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Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...