Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement, at least for the retail buyers. Thereby, the key decision-maker in the purchase of Fevicol in most of the time is the carpenter community. The brand addresses it all in the iconic Fevicol Pakde Rehna Ad.
In one of the iconic ads, Fevicol not only features its key decision makes but also throws a punch line Pakde Rehna Chhodna Nahi which sticks to your mind as good as the glue.
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