Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts and uninterrupted weeklong entertainment, Bigg Boss TRP is always on the radar of marketers while media planning.
Bigg Boss TRP & Brand Integrations
The ad rates jump multifold on Colors when media is bought on ROS (Run on Schedule) during Bigg Boss timings. However, not all seasons of Bigg Boss have made up there in terms of TRPs. In fact, season 9 of Bigg Boss had the lowest viewership and advertisers might feel cheated paying a premium for ad spots during the show. Not only normal TVC spots, but also brand integrations in the Bigg Boss house are looked upon. CP Plus, Maruti Suzuki, Oppo etc- spent huge on the show. In Season 10, Appy Fizz and Oppo again have bet their monies on the show.
Bigg Boss TRP – All Seasons
Lets have a look on how the previous seasons have performed on the charts:
|Season||Host||Peak TRP||Key Members|
|Season 1||Arshad Warsi||2.72||Rakhi Sawant|
|Season 2||Shilpa Shetty||3.02||Rahul Mahajan|
|Season 3||Amitabh Bacchan||3.06||KRK|
|Season 4||Salman Khan||6.70||Dolly Bindra|
|Season 5||Salman Khan & Sanjay Dutt||4.30||Sunny Leone|
|Season 6||Salman Khan||4.40||Imam Siddique|
|Season 7||Salman Khan||4.32||Ajaz Khan|
|Season 8||Salman Khan & Farah Khan||3.28||Gautam Gulati|
|Season 9||Salman Khan||2.90||Prince Narula|
Season 4 of Bigg Boss has been the top grosser with a peak TRP of 6.7. This season was the first time when Salman Khan was hosting a show on Indian television. Also, with the plots created in the house coupled with a yelling Dolly Bindra grabbed eyeballs. The advertisers certainly raked in the moolah in this season. However, post this season the show’s TRP has almost been on a decline. Another reason for this is the movement of the show to a 10:30 time slot from Season 5. The last season i.e. season 9 of Bigg Boss had a dismal rating of 2.90 which was almost as good as the first season. The second best season after season 4 is season 6 with TRP of 4.40. Though this season comes to the second spot but the difference in the TRP numbers can not be ignored which is quite significant.
Bigg Boss TRP with change in timings
During the seasons the time of the show has changed. The highest Bigg Boss TRP in season 4 came at a time when the show was being telecasted on prime time. Post this season the show has moved to a 10:30 PM slot on weekdays. For all seasons where the show had been in the late night slot, it will be unfair to benchmark season 4 TRPs. However considering the lowest ever TRP in the last 5 seasons being in season 9 is a matter of concern. For media buyers, Big Boss Season 10 could very well be a risk which can either pay off handsomely or put them in trouble. Another point for concern with media buyers would be the simple fact that whether it is wise to consider the show as prime time with respect to the time slot.