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Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Arpit Srivastava - March 16, 2016

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Kapferer Brand Identity Prism – Concept and Examples

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Brand Resonance Pyramid (Philip Kotler Summary)

CPRP in Media Planning and Advertising

What is CPRP in Advertising and Media Planning ?

Arpit Srivastava - October 18, 2016 5

Brand Equity Models (Philip Kotler Summary)

Arpit Srivastava - March 21, 2015 2

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015 8

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

Arpit Srivastava - March 18, 2015 4

Building Brand Equity (Philip Kotler Summary)

Arpit Srivastava - September 6, 2016 2

The 7 Branding Approaches & Their School of Thoughts

Arpit Srivastava - October 6, 2016 5

Bigg Boss TRP reveals that season 10 is really crucial

Arpit Srivastava - October 16, 2016 0

Nescafe and RED FM create a heartwarming ad to Stay Started

Arpit Srivastava - August 28, 2016 6

Brand Wars – Havells Vs RR Kabel 2018

Arpit Srivastava - September 14, 2018 0

Why Coca Cola dropped Salman Khan from Thums Up?

Arpit Srivastava - October 21, 2016 0

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