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Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Arpit Srivastava - June 2, 2018

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Brand Resonance Pyramid (Philip Kotler Summary)

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Brand Equity Models (Philip Kotler Summary)

Kapferer Brand Identity Prism – Concept & Examples

Arpit Srivastava - May 24, 2018

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015

Marketing Lessons Featured Image

What is CPRP in Advertising and Media Planning ?

Arpit Srivastava - May 22, 2018

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

Arpit Srivastava - March 18, 2015

Bigg Boss TRP reveals that season 10 is really crucial

Arpit Srivastava - October 16, 2016

Building Brand Equity (Philip Kotler Summary)

Arpit Srivastava - September 6, 2016

The 7 Branding Approaches & Their School of Thoughts

Arpit Srivastava - October 6, 2016

Nescafe and RED FM create a heartwarming ad to Stay Started

Arpit Srivastava - August 28, 2016

Why Coca Cola dropped Salman Khan from Thums Up?

Arpit Srivastava - October 21, 2016

Flipkart launches the Big Billion Day Campaign 2016

Arpit Srivastava - September 26, 2016

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