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Brand Management
Brand Management
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Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Arpit Srivastava
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March 16, 2016
Role of Brands and Scope of Branding (Philip Kotler Summary)
Kapferer Brand Identity Prism – Concept and Examples
Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Brand Resonance Pyramid (Philip Kotler Summary)
What is CPRP in Advertising and Media Planning ?
Arpit Srivastava
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October 18, 2016
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Brand Equity Models (Philip Kotler Summary)
Arpit Srivastava
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March 21, 2015
2
Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava
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February 1, 2015
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Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Arpit Srivastava
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March 18, 2015
4
The 7 Branding Approaches & Their School of Thoughts
Arpit Srivastava
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October 6, 2016
4
Building Brand Equity (Philip Kotler Summary)
Arpit Srivastava
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September 6, 2016
2
Bigg Boss TRP reveals that season 10 is really crucial
Arpit Srivastava
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October 16, 2016
0
Brand Wars – Havells Vs RR Kabel 2018
Arpit Srivastava
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September 14, 2018
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Nescafe and RED FM create a heartwarming ad to Stay Started
Arpit Srivastava
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August 28, 2016
6
What is Brand Reinforcement? (Philip Kotler Summary with Examples)
Arpit Srivastava
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March 31, 2020
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