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Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

Arpit Srivastava - January 7, 2015

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Brand Wars – Havells Vs RR Kabel 2018

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Devising a Branding Strategy (Philip Kotler Summary)

Arpit Srivastava - April 11, 2020 0

The 7 Branding Approaches & Their School of Thoughts

Arpit Srivastava - October 6, 2016 5

Best Indian Ads – Fevicol Pakde Rehna Ad

Arpit Srivastava - April 11, 2020 0

Kapferer Brand Identity Prism – Concept and Examples

Arpit Srivastava - June 20, 2017 9

CPRP in Media Planning and Advertising

What is CPRP in Advertising and Media Planning ?

Arpit Srivastava - October 18, 2016 5

Brand Equity Models (Philip Kotler Summary)

Arpit Srivastava - March 21, 2015 2

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Arpit Srivastava - March 16, 2016 7

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Arpit Srivastava - January 10, 2015 20

Brand Wars – Havells Vs RR Kabel 2018

Arpit Srivastava - September 14, 2018 0

Bigg Boss TRP reveals that season 10 is really crucial

Arpit Srivastava - October 16, 2016 0

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