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Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Arpit Srivastava
-
March 18, 2015
Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
The 7 Branding Approaches & Their School of Thoughts
Brand Resonance Pyramid (Philip Kotler Summary)
Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava
-
May 24, 2018
16
Building Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
September 6, 2016
2
Factors Affecting TV Viewership in India
Arpit Srivastava
-
May 4, 2018
0
SAB TV New Brand Identity Talks Only Comedy
Arpit Srivastava
-
May 22, 2018
2
Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Arpit Srivastava
-
June 2, 2018
4
Interbrand announces the Best Global Brands 2016
Arpit Srivastava
-
January 4, 2017
0
Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab...
Arpit Srivastava
-
January 4, 2016
1
What is CPRP in Advertising and Media Planning ?
Arpit Srivastava
-
May 22, 2018
2
Brand Resonance Pyramid (Philip Kotler Summary)
Arpit Srivastava
-
June 4, 2018
5
Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Arpit Srivastava
-
May 22, 2018
0
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