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Building Brand Equity (Philip Kotler Summary)

Arpit Srivastava - September 6, 2016

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Flipkart launches the Big Billion Day Campaign 2016

Brand Resonance Pyramid (Philip Kotler Summary)

Bigg Boss TRP reveals that season 10 is really crucial

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

Arpit Srivastava - March 18, 2015

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015

Brand Wars – Havells Vs RR Kabel 2018

Arpit Srivastava - September 14, 2018

Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab...

Arpit Srivastava - January 4, 2016

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Arpit Srivastava - June 2, 2018

Kapferer Brand Identity Prism – Concept & Examples

Arpit Srivastava - May 24, 2018

The 7 Branding Approaches & Their School of Thoughts

Arpit Srivastava - October 6, 2016

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Arpit Srivastava - May 24, 2018

Brand Asset Valuator Model – BAV Model to measure Brand Equity...

Arpit Srivastava - March 13, 2015

Factors Affecting TV Viewership in India

Factors Affecting TV Viewership in India

Arpit Srivastava - May 4, 2018

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