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Factors Affecting TV Viewership in India

Factors Affecting TV Viewership in India

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Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

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Aaker Model of Brand Equity

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

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Defining Brand Equity (Philip Kotler Summary)

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What is CPRP in Advertising and Media Planning ?

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Brand Asset Valuator Model – BAV Model to measure Brand Equity...

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sab-tv-new-brand-identityvideo

SAB TV New Brand Identity Talks Only Comedy

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Brand Resonance Pyramid (Philip Kotler Summary)

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Nescafe and RED FM create a heartwarming ad to Stay Started

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Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

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