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The 7 Branding Approaches & Their School of Thoughts

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Building Brand Equity (Philip Kotler Summary)

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Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab...

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CPRP in Media Planning and Advertising

What is CPRP in Advertising and Media Planning ?

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Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept and Examples

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Marketing Lessons Featured Image

Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

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Aaker Model of Brand Equity

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

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Brand-Wars-Ambush-Marketing-Havells-Vs-RR-Kabel

Brand Wars – Havells Vs RR Kabel 2018

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TV Viewership in India during Coronavirus Lockdown

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FIFA World Cup Football Viewership in India

FIFA World Cup Football Viewership in India Vs Cricket

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