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Amazon and Flipkart Festive Season Sale 2018

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

Arpit Srivastava - October 4, 2018

SAB TV New Brand Identity Talks Only Comedy

Factors Affecting TV Viewership in India

Factors Affecting TV Viewership in India

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab Campaign

Marketing Lessons Featured Image

Interbrand announces the Best Global Brands 2016

Arpit Srivastava - July 27, 2018

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Arpit Srivastava - May 24, 2018

FIFA World Cup Football Viewership in India

FIFA World Cup Football Viewership in India Vs Cricket

Arpit Srivastava - July 27, 2018

The 7 Branding Approaches & Their School of Thoughts

Arpit Srivastava - October 6, 2016

SAB TV New Brand Identity Talks Only Comedy

Arpit Srivastava - May 22, 2018

Brand Resonance Pyramid (Philip Kotler Summary)

Arpit Srivastava - June 4, 2018

Kapferer Brand Identity Prism – Concept & Examples

Arpit Srivastava - October 23, 2019

Marketing Lessons Featured Image

What is CPRP in Advertising and Media Planning ?

Arpit Srivastava - May 22, 2018

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015

Nescafe and RED FM create a heartwarming ad to Stay Started

Arpit Srivastava - August 28, 2016

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