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International Marketing – Definition and Examples

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Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

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TV Viewership in India – March 2017 – BARC Broadcast India...

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Marketing Lessons Featured Image

What is CPRP in Advertising and Media Planning ?

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Marketing Myopia Concept and Examples

What is Marketing Myopia? Concept and Examples

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The 7 Branding Approaches & Their School of Thoughts

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How Amazon India is making sure the success of Amazon Prime...

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Building Brand Equity (Philip Kotler Summary)

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Extended Marketing Mix – 7 Ps of Marketing by Booms and...

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Traditional Marketing Mix – The 4 Ps of Marketing

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