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Core Concepts of Marketing By Philip Kotler

Core Concepts of Marketing (Philip Kotler Summary)

Arpit Srivastava - September 26, 2011

International Marketing – Definition and Examples

Marketing Myopia Concept and Examples

What is Marketing Myopia? Concept and Examples

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Kapferer Brand Identity Prism – Concept and Examples

Brand Asset Valuator Model – BAV Model to measure Brand Equity...

Arpit Srivastava - March 13, 2015 5

Brand Resonance Pyramid (Philip Kotler Summary)

Arpit Srivastava - March 20, 2015 6

Scope Of International Marketing

The Scope of International Marketing

Arpit Srivastava - August 8, 2017 0

CPRP in Media Planning and Advertising

What is CPRP in Advertising and Media Planning ?

Arpit Srivastava - October 18, 2016 5

Marketing Lessons Featured Image

Company Orientation Towards Market Place (Philip Kotler Summary)

Arpit Srivastava - October 6, 2011 0

Product Strategies for Rural Market – Indian Perspective

Arpit Srivastava - April 8, 2015 3

Brand Equity Models (Philip Kotler Summary)

Arpit Srivastava - March 21, 2015 2

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015 8

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

Arpit Srivastava - March 18, 2015 4

Understanding Consumer Behaviour (Philip Kotler Summary)

Arpit Srivastava - October 20, 2012 9

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