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Core Concepts of Marketing

Core Concepts of Marketing (Philip Kotler Summary)

Arpit Srivastava - May 24, 2018

Marketing Myopia Concept and Examples

What is Marketing Myopia? Concept and Examples

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

Brand Resonance Pyramid (Philip Kotler Summary)

International Marketing – Definition and Examples

Brand Asset Valuator Model – BAV Model to measure Brand Equity...

Arpit Srivastava - March 13, 2015

Kapferer Brand Identity Prism – Concept & Examples

Arpit Srivastava - May 24, 2018

Marketing Lessons Featured Image

What is CPRP in Advertising and Media Planning ?

Arpit Srivastava - May 22, 2018

Marketing Lessons Featured Image

Company Orientation Towards Market Place (Philip Kotler Summary)

Arpit Srivastava - June 6, 2018

Brand Equity Models (Philip Kotler Summary)

Arpit Srivastava - March 21, 2015

Product Strategies for Rural Market – Indian Perspective

Arpit Srivastava - April 8, 2015

Understanding Consumer Behaviour (Philip Kotler Summary)

Arpit Srivastava - October 20, 2012

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015

The Scope of International Marketing

Arpit Srivastava - August 8, 2017

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

Arpit Srivastava - March 18, 2015

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