From the Editor's Desk

Dear Visitor,Arpit S

Welcome to

I don’t know whether you are at this page accidentally or intentionally, but I am happy that you are here. Finally this webpage has caught some pace. Thanks to Google and some quality content which has been accumulated over time..

Marketing Lessons, aims to bridge the gap between today’s student community in B-Schools of India and the way things work in the corporates. We strive to connect every marketing concept, model or case taught in B-Schools with things going on around in this space. Marketing is ever evolving – with retail being evergreen and online & social media taking up off late. The content on this website has all what is critically necessary for you to succeed as a marketer. We aim to host useful content on Marketing touching all facets – Product, Promotion, Placement and Pricing useful for B-School students.

Last but not the least; let me touch upon the most celebrated part of Marketing Lessons – Our Workshops and Guest Lectures. We conduct guest lectures and workshops facilitating quick absorption and matchless learning experience on campus. The lectures are precisely designed with enriching content and acts as a knight in shining armor before being a part of the highly competitive corporate world.

Wishing you a very good luck and hope to see you someday.

Arpit Srivastava

Editor – Marketing Lessons

For information on scheduling a Workshop or Guest Lecture, write to

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