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India Retail Market Size 2018 - Organised Vs Unorganised

Indian Retail Market Size – Organised Vs Unorganised

Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...