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Brand Wars – Havells Vs RR Kabel 2018

Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...



SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...



Brand Resonance Pyramid (Philip Kotler Summary)

Brand Resonance Pyramid (Philip Kotler Summary) The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top....