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Bata rolls out new campaign featuring Kriti Sanon

After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress....

YouTube Music in India – Hit or Flop ?

YouTube Music in India One of the biggest competition of all music streaming apps has finally arrived. Google is diversifying YouTube exclusively for Music under...

Mobile Market Share in India – Dec 2017

India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month....

Essentials of an MBA

Master of Business Administration (MBA) is a professional course which helps in carving and giving the perfect figure in terms of development or improvement...

Factors Affecting TV Viewership in India

We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...

Effect of Jio on Indian Telecom Industry Landscape

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...

OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up

'Content is King' is probably the most cliche phrase you might have come across on the internet. With mobility of screen and OTT (Over-The-Top),...

Paper Boat Rakshabandhan Ad is Unique in its Own Way

Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...

The Scope of International Marketing

International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services...

How to Find Long Tail Keywords – Tools & Techniques

It is possible that you are hitting all the right chords with your SEO strategy by targeting the most searched keywords in your areas....