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Britannia Aims At Premium Biscuits Market with New TVC Campaign

Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

International Marketing – Definition and Examples

International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...

How to Improve LinkedIn Profile – Tips and Tricks

LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...

Kapferer Brand Identity Prism – Concept and Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...

Loan Waiver Not a Solution to India's Agriculture Problem

The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....

SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...

Flipkart buying Snapdeal! Logic behind the mega acquisition

With most of the e-commerce players running into losses, its time for the industry to churn out some numbers for the investors and prove...

TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...

All About Netflix India DTH Alliance in the Country

Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...