Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab Campaign


Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC, Digital Activations or Packaging draw nostalgia.

However, this new year Paper Boat is not talking about the beautiful yesterday we had but inspiring us to look forward to a better and hopeful tomorrow.

India’s leading changemakers are featured in this ad –  Team Indus, Aakar Innovations, Chai Point, MK Dabbawala, Chumbak, Saankhya Labs, Makers Asylum, Holiday IQ, AIB, Common Floor, Big Basket, INK Talks, Milaap and Teach for India.

The ad is conceptualized by Lowe Lintas and is bang on to start the new year.

Wishing all readers of Marketing Lessons a very Happy New Year 2016


Client: Paper Boat
Creative agency: Lowe Lintas Bengaluru
CCO: Arun Iyer
Executive creative director: Rajesh Ramaswamy
Creative art: Rexena Devraj, Joann Joseph
Creative copy:  Indrasish Mukherjee, Pradhumn Acholia, Navin Muraleedharan
Business head: GV Krishnan
Business: Sonali Khanna, Smrithi Ramanujam, Advithi Kumar
Production house: Future East Film
Director (film): Joyeeta Patpatia
Music: Abhishek Arora
DOP: Pradeesh M Varma
Producer: Priyanka Bangia
Production manager:  Arvind Tiwari
Post producer: Aunnesha Sen
Sound engineer (Mumbai): Chester Misquitta
Offline editor: Sajid Shaikh
Online editor: Jiten Kalwani



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