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Philip Kotler Summaries

4 Strategies on How to Choose a Brand Name (Philip Kotler...

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Devising a Branding Strategy: How to Choose a Brand Name One of the most important branding decisions while devising a branding strategy is how to...

Research Reports

TV Viewership in India during Coronavirus Lockdown

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India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.

GDPI Resources

Economic Times Launches the B-School Edition of Young Leaders Programme

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The ETYL platform has been one of the most celebrated ones in the corporates where thousands of corporate between the age of 26 to 32 sign up for the coveted title. Post another great season, Economic Times has colurfully launched the new season of Economic Times Young Leaders - B School Edition. Though relatively new, started in 2014, the B-School edition has gained eyeballs amounst recruiters and campuses.

Management Models

Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept and Examples

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In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...