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Devising a Branding Strategy (Philip Kotler Summary)

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Brand Rejuvenation of Mountain Dew

What is Brand Revitalization? (Philip Kotler Summary with Examples)

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Suit Up MBA

What is Brand Reinforcement? (Philip Kotler Summary with Examples)

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Scope Of International Marketing

The Scope of International Marketing

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Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept and Examples

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Building Brand Equity (Philip Kotler Summary)

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Core Concepts of Marketing By Philip Kotler

Core Concepts of Marketing (Philip Kotler Summary)

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