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Marketing Lessons
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Management Models
Tag: Management Models
Kapferer Brand Identity Prism – Concept and Examples
Arpit Srivastava
-
June 20, 2017
8
Effective Communication Strategy in Rural Marketing – Indian Perspective
Arpit Srivastava
-
October 20, 2016
0
The 7 Branding Approaches & Their School of Thoughts
Arpit Srivastava
-
October 6, 2016
5
Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Arpit Srivastava
-
March 16, 2016
6
Extended Marketing Mix – 7 Ps of Marketing by Booms and...
Arpit Srivastava
-
December 22, 2015
2
Traditional Marketing Mix – The 4 Ps of Marketing
Arpit Srivastava
-
December 21, 2015
5
Brand Equity Models (Philip Kotler Summary)
Arpit Srivastava
-
March 21, 2015
2
Brand Resonance Pyramid (Philip Kotler Summary)
Arpit Srivastava
-
March 20, 2015
6
Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Arpit Srivastava
-
March 18, 2015
4
Brand Asset Valuator Model – BAV Model to measure Brand Equity...
Arpit Srivastava
-
March 13, 2015
5
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