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Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept and Examples

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Effective Communication Strategy in Rural Marketing – Indian Perspective

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The 7 Branding Approaches & Their School of Thoughts

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Aaker Model of Brand Equity

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

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Extended Marketing Mix – 7 Ps of Marketing by Booms and...

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Traditional Marketing Mix – The 4 Ps of Marketing

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Brand Equity Models (Philip Kotler Summary)

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brand-resonance-pyramid-philip-kotler

Brand Resonance Pyramid (Philip Kotler Summary)

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Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

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Brand Asset Valuator Model – BAV Model to measure Brand Equity...

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