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Building Brand Equity (Philip Kotler Summary)

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Traditional Marketing Mix – The 4 Ps of Marketing

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Aaker Model – Defining Brand Identity (Philip Kotler Summary)

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Brand Asset Valuator Model – BAV Model to measure Brand Equity...

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Defining Brand Equity (Philip Kotler Summary)

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Role of Brands and Scope of Branding (Philip Kotler Summary)

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Personal Factors Effecting Consumer Behaviour (Philip Kotler Summary)

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Social Factors Influencing Consumer Behaviour (Philip Kotler Summary)

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Cultural Factors Effecting Consumer Behaviour (Philip Kotler Summary)

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Understanding Consumer Behaviour (Philip Kotler Summary)

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