The Best Ads – Winners – Cannes, France 2013


Every year, the top advertisers in the world gather in Cannes, France to vote for the most prestigious ad awards in the world.

Prizes are given in categories ranging from mobile ads to outdoor ads that are more than your average billboard.

The best work receives a Grand Prix Cannes Lion.

Here are the ads which recieved the honours at Cannes this year (2013) :

  1. Apple won the Grand Prix in press for its various iPad campaigns found in magazines. (Ad Agency: TBWA/Media Arts Lab)
  2. IBM won the outdoor Grand Prix for giving billboards actual functions. They became ramps, benches, and shelter from the rain. (Ad Agency: Ogilvy & Mather, Paris)
  3. An inspiring ad for the Paralympics called “Meet the Superhumans” won a Grand Prix for film craft. (Ad Agency: 4Creative, London)
  4. Metro Train Melbourne’s hilarious animated ditty called “Dumb Ways to Die” won 5 Grand Prix in film, PR, integrated advertising, direct, and radio. (Ad Agency: McCann, Melbourne)
  5. Oreo won a Cyber Grand Prix for its Daily Twist campaign which created a new, relevant Facebook post every day for 100 days to celebrate the cookie’s 100th birthday. (Ad Agency: DraftFCB, NYC)
  6. Intel and Toshiba’s “The Beauty Inside” was an online film series in which audience members could actually play starring roles. (Ad Agency: Pereira & O’Dell, San Francisco; produced by B-Reel Films).
  7. Dove’s viral “Real Beauty Sketches” video, which aimed to show women they are more beautiful than they think they are, accumulated 55 million views in only two months. It also won the Titanium Grand Prix. (Ad Agency: Ogilvy & Mather, São Paulo, Brazil)
  8. Ogilvy & Mather also won a Grand Prix, this time in promo, for its ad called “Immortal Fans” for Sport Club Recife. (Ad Agency: Ogilvy & Mather, São Paulo)
  9. Ogilvy (in Amsterdam) won yet another Grand Prix in media for a campaign called “Why wait until it’s too late?” Ogilvy and funeral insurance company DELA aimed to record people’s messages to loved ones when they are still around to appreciate it and share in the beautiful sentiments. (Ad Agency: Ogilvy & Mather, Amsterdam)
  10. The Barbarian Group won the innovation Grand Prix for a project called Cinder. It’s software that can allow developers to create stunning visuals out fo just about anything, from turning the sides of buildings into reactive sheets of light or music collections into animated planets and solar systems. (Ad Agency: The Barbarian Group)
  11. To alleviate funding problems in the Philippines’ education system, Smart Communications condensed textbooks and workbooks into SIM cards filled with 160 character text messages that students could use on their phones. It’s cheap and also gets rid of the burden of carrying really heavy books. The campaign won the mobile Grand Prix. (Ad Agency: DM9 Jayme Syfu)
  12. Heineken won the Grand Prix for creative effectiveness for it “Legendary Journey” campaign. The ad follows a man’s exotic journey through various nightclubs to find Heineken’s brand new bottle. (Ad Agency: Wieden + Kennedy, Amsterdam)
  13. “The Self Scan Report” for Auchan, one of Europe’s biggest retailers, won the Grand Prix for design. To reduce paper use by 99.7%, Auchun turned its lengthy sustainability reports into one shopping receipt. (Ad Agency: Serviceplan)
  14. The Grand Prix for Good winner was the World Wildlife Fund’s “Ant Rally.” It had ants carry around tiny messages on leaves (carved by lasers) that discussed saving the rainforest. (Ad Agency: BBDO Dusseldorf)


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