TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there is only one love


Agency: Lowe Lintas
Client: Tanishq
Creative:  Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Prasad Baggi, Indrasish Mukherjee and Adarsh Atal.
Business: Sudhir Rajasekharan, Pritish Wesley , Asha AP
Planning: Vikram Satyanath
Production: Curious Films, Mumbai
Director: Vivek Kakkad

Solitaires are something that Tanishq has not advertised for a while. This campaign targets slightly older couples because you need to reach a certain life stage where you have a certain amount of money to afford a solitaire. The brief was to tell a couple who have been in a marriage for a little bit that a solitaire is the ultimate symbol of love: that was the positioning from where the idea developed. The thought was that ‘there is only one love’ and the TVC was an articulation of this thought. The tenth anniversary looked like a good occasion to gift a solitaire.“

This Ad seems on the same line as Cadbury Celebrations theme. Even the background score is somewhat similar.

The good point is that no matter you might perceive it as a Cadbury Celebration ad but it still brings a smile on your face by the time it ends.



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